Blackhawknetwork has announced that Giftcardmall is rebranding and will now be Giftcards.com. The following notice was sent out:
This notice is to inform you that GiftCardMall.com is now Giftcards.com, and all site traffic will be automatically redirected to Giftcards.com. We will keep the program live for the next few months, but please plan for this change by pivoting your efforts towards the Giftcards.com program instead. Since the links will be redirected, you will lose tracking attribution once a user converts on Giftcards.com, so please consider updating your page with links to Giftcards.com.
We’ll keep you posted in the coming weeks, and are here to address any questions you may have.
Thank you for all of your support with the GiftCardMall program; we look forward to working with you on Giftcards.com!
Not a huge loss as it’s been sometime since we’ve seen a good giftcardmall promotion, but interesting that Blackhawknetwork is consolidating some brands in this space.