Alaska Airlines has launched a new monthly subscription plan called ‘Alaska Access‘. This costs $5 per month with a 12 month commitment and provides the following:
Early sale access (receive access the night before it goes live to the general public)
One WiFi voucher every month (only valid for that month)
Personalized fare page (lowest fares by money and miles to our more than 500 global destinations)
Our Verdict
Personalized fare page seems useless and just an advertising gimmick. WiFi normally costs $8 so that is a $3 saving if you fly and would pay for it monthly. Having early access to the sales could be useful to some people. I can’t really see something like this being a huge success without Alaska cannibalizing benefits that would normally go to frequent flier elites. Still there is some limited value here for frequent Alaska Airlines fliers.