American Express recently launched some backend changes to ‘AmEx Offers’ allowing them more targeting options. We saw some of this with the 40th anniversary of the Platinum card but now some AmEx offers are targeted towards new cardmembers. The offer clearly displays it’s a new card offer (see below) and clearly show as early as five days after sign up for a new card. Currently there are offers for Walmart, ExxonMobil, Gap and SeatGeek but I suspect these will change over time.
Hat tip to DDG