Hyatt has announced a new brand called ‘Hyatt Studios‘. Hyatt describes it as the ‘first upper-midscale brand in the Americas’. Hyatt has signed letters of interest from developers for more than 100 new properties. Construction is expected to begin in 2023 with the first hotel to open in 2024.
I will say that signed letters of interest don’t mean a lot, so I’d be surprised if we ever see 100 properties actually open under this brand.